As part of the 2019 Knowledge Exchange Series Dr. Laurie Murphy, Associate Professor, and Dr. Gianna Moscardo, Professor, in the College of Business, Law and Governance at James Cook University presented on Tourism Marketing.
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ABOUT THE AUTHORS
Dr. Laurie Murphy is an Associate Professor in the College of Business, Law and Governance at James Cook University. Her research interests focus on improving tourism’s contribution to regional communities with an emphasis on tourism marketing, destination image and choice, destination branding and tourist shopping villages. More recently her research has evolved to looking into tourism’s contribution to community wellbeing in general. Laurie has served on the editorial board of both the Journal of Travel Research and the Journal of Travel and Tourism Marketing and serves on the Tourism Development and Marketing Strategic Advisory Committee for Townsville Enterprise.
Dr. Gianna Moscardo is a Professor in the College of Business, Law and Governance at James Cook University. Her research interests include customer and tourist experience design, heritage interpretation and sustainability communication. She has presented workshops on stories in experience development and destination marketing in Austria, Wales, Spain, South Africa and Denmark. Dr. Moscardo is the current Chair of the Building Excellence in Sustainable Tourism Education Network, an international organisation committed to the creation and dissemination of knowledge to support the sustainable tourism education, research and practice.
