Industry Development

In April 2023 Townsville Enterprise will release a self guided Industry Development Toolkit which will inspire and support the development of new and existing sustainable tourism experiences.

The toolkit will cover key topics to ensure businesses are following best practice for the industry and acting on all growth opportunities available to them.

Key Topics:

• Business Essentials (Business Plans, Insurance, Risk Management) 

• Tourism Industry and Consumer Trends  

• Listing on the Australian Tourism Data Warehouse 

• Best of Queensland Experiences Program / Transformational Experiences Mentoring Program 

• Social Media and Digital Presence 

• Online Bookings and Packaging 

• Quality and Excellence (Reviews, Accreditation, Awards) 

• How to Leverage Brands and Marketing 

• Being Trade Ready and Distribution Channels 

• Sustainability 

• Accessibility and Inclusive Tourism 

VIEW THE TOOLKIT HERE

The Townsville North Queensland Product and Experience Development Plan sets the strategic direction and priorities for the Townsville North Queensland tourism industry for the next five years (2019-2024). The Townsville North Queensland Product and Experience Development Plan identifies key infrastructure and enabler projects and provides a strategic direction for product development and marketing to the Free and Independent Traveller (FIT).

VIEW THE Product and Experience Development Plan

Tourism and Events Queensland, in consultation with the state's Regional Tourism Organisations (RTOs) and the Queensland Tourism Industry Council has recently launched the Best of Queensland Experiences Program to identify those experiences that best bring the Queensland story to life and consistently deliver a high-quality visitor experience.

The program is based on a robust and independent set of criteria that are determined by online customer reviews, responding to contemporary consumer expectations and reflecting industry best practice. This means that the program is largely driven by customer sentiment and expectations which will not only provide a clear focus for our marketing activities but also set measurable benchmarks for our tourism industry on what constitutes a high-quality visitor experience.

FIND OUT MORE ABOUT THE PROGRAM HERE

The Townsville North Queensland Tourism Futures Forum and Networking Function provides operators with the opportunity to hear from a number of inspiring speakers who will provide learnings that they can apply within their own business or workplace.

The Forum is held annually in March and more information can be found on our Upcoming Events page.

UPCOMING EVENTS

The Townsville North Queensland Tourism and Events Awards has been established to recognise and foster excellence in the Townsville North Queensland’s tourism industry. The celebrations allow the industry to recognise those people, places, organisations and events that have gone above and beyond to offer superior tourism experiences to visitors in the Townsville North Queensland region. 

The Awards Ceremony are held annually in October with nominations and voting open from August. For more information about the Awards once dates are announced please check out our Upcoming Events page.

UPCOMING EVENTS

Townsville Enterprise, in partnership with Tourism and Events Queensland International Offices, Tourism Australia, airlines and Queensland industry partners conduct various familiarisation (famil) tours to the region.