Townsville Enterprise has teamed up with Bonza to promote Townsville North Queensland.
This is the first time the destination management organisation has partnered with Bonza to activate the new routes into Townsville. The campaign promotes inbound flights to Townsville from Toowoomba, Sunshine Coast and Rockhampton.
Townsville Enterprise Director of Visitor Economy and Marketing, Lisa Woolfe said the destination’s new brand, Up for Unexpected, seamlessly aligns with Bonza’s call for Aussies to explore more of their own backyard.
“Bonza provides visitors a low-cost, affordable option to holiday in our region and we are looking forward to the results of this campaign,” Mrs Woolfe said.
“We are Australia’s best kept secret and now, Australia’s newest airline is helping us to tell our story to new markets.”
Bonza Chief Commercial Officer Carly Povey said Townsville had proved to be a very popular destination on the initial route map.
“Travellers have embraced flying Bonza direct to Townsville from the Sunshine Coast, Toowoomba and Rockhampton and we are delighted to be partnering with Townsville Enterprise in our mission to provide new leisure tourism opportunities,” said Mrs Povey.
“From exploring the Great Barrier Reef and Magnetic Island to the vibrant strip along The Strand, it’s no surprise Bonza customers are choosing Townsville for their next holiday destination.”
Since the commencement of Bonza’s services into Townsville Airport, around 15 thousand people have travelled to the region on these new routes.
Queensland Airports Limited’s Chief Commercial Officer Adam Rowe said the addition of Bonza to Townsville Airport’s network has made air travel to North Queensland more accessible and affordable.
“It is such a beautiful time of the year in Townsville and Bonza’s new routes have made holidaying here easier than ever – the flights are competitively priced and what that means is visitors are able to make their money go further supporting other attractions in this wonderful region,” Mr Rowe said.
The Bonza campaign with Townsville Enterprise will run until mid-July with results anticipated to be released late August.
